Case Studies Archives - Page 2 of 6 - Join The Dots

Avalon Waterways: Increasing brand awareness with data led approach to DRTV

25 Jan 2022

Challenge: Avalon River Cruises had low, unprompted brand awareness which they wanted to increase and ultimately convert into passenger numbers, but with only a relatively modest budget. Impact: We created a brand-response TV campaign with higher rating...

Golden Charter: Driving down rates to drive up results with media inserts

Golden Charter: Driving down rates to drive up results with media inserts

25 Jan 2022

couple of two happy mature and old people or seniors at home sitting on the sofa enjoying and having fun together looking and using a laptop or computer pc Challenge: Golden Charter faced a paper stock price increase of 11% which would have made inserts...

Blind Veterans UK: Driving new donors with Partially Addressed Mail

Blind Veterans UK: Driving new donors with Partially Addressed Mail

25 Jan 2022

Challenge : In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. With GDPR approaching (meaning direct mail volumes would be significantly reduced) BVUK needed to...

BT: Using Lead Generation to improve the customer journey

BT: Using Lead Generation to improve the customer journey

25 Jan 2022

Challenge: With GDPR approaching and BT unsure of what their post-GDPR activity would look like, the challenge was to scale leads with GDPR approaching, BT were looking to replace their existing cold acquisition outbound campaign with a...

Blind Veterans UK: Using DRTV to recruit new audiences

Blind Veterans UK: Using DRTV to recruit new audiences

25 Jan 2022

Challenge : In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. This meant their fundraising was starting to stagnate and with the looming threat of GDPR meaning...