If there’s one thing you do for your business in 2024, it should be to utilise the power of omnichannel marketing.
Trust us: customers want more than ever from brands, and omnichannel marketing has become a vital way to connect with your audience and deliver a seamless experience across various channels.
In the age of interconnectedness and instant information, more and more businesses are turning to omnichannel marketing to stay relevant and competitive.
What’s so special about omnichannel marketing, we hear you cry? Look at it this way: more than half of customers engage with three to five channels each time they make a purchase, whilst 86% of shoppers regularly hop between at least two channels.
And when it comes to omnichannel marketing, it’s not just customer loyalty that’s up for grabs. The omnichannel experience can translate into business outcomes too, with omnichannel customers shopping 1.7 times more than those who use a single channel.
If you’re not sure where to start with your omnichannel marketing strategy, rest assured that help is at hand. So, without further ado, read on to discover how an expert digital media strategist (that’s us, by the way) can help you to revolutionise your omnichannel marketing in 2024.
Omnichannel marketing in a nutshell
First things first, what is omnichannel marketing anyway? Well, omnichannel marketing essentially does exactly what it says on the tin: it’s a customer-centric approach to marketing that focuses on creating a seamless, cohesive experience for customers across multiple channels.
Imagine your brand consistently whispering in your customers’ ears (in a non-creepy way, of course) making sure that you are front and centre of their thoughts and ensuring that no matter what channel they find you on, the brand experience is the same.
Whether your customers are interacting with your brand on social media, via the good old interweb, or even in stores, an omnichannel marketing experience will ensure that you meet your customers where they are to provide an exceptional, cohesive service.
Ready to learn how a digital strategist can help with all this? Let’s dive in!
5 ways a digital media strategist can revolutionise your omnichannel marketing
1. They’ll create a comprehensive omnichannel strategy
When you work with a digital media strategist, first and foremost they will put a strategy in place to ensure your omnichannel marketing achieves what you need it to.
They’ll do this by analysing your business goals, target audience (more on that below), and market trends, and will then create a strategy that aligns with your brand identity to ensure you share consistent messages across all channels.
Basically, rather than jumping in headfirst without a plan in place (which, believe us, we see way too often), a digital media strategist will use laser focus to look at strategic and customer priorities to create a powerful, effective omnichannel strategy that gets results.
2. They’ll help you understand your audience
Omnichannel marketing is all about the customer, so it makes sense that to revolutionise your omnichannel marketing, you need to understand your customers deeply.
When you work with a digital media strategist, they will help you to uncover who your customers truly are. From demographic information such as their age, gender, income level, and geographic location to the devices they use and the channels they prefer, the more you know about your customers, the better.
You can tailor your strategy to your audience by segmenting your customers, building 360° profiles based on behavioural patterns, and getting to grips with what drives them. Plus, by identifying churning customers, high-value customers, dormant customers and more you can ensure your marketing is seen by the right people, in the right way, at the right time.
3. They’ll make sure your messaging is consistent
When it comes to omnichannel marketing, digital media is the glue that binds all the different channels together to ensure you deliver a consistent experience.
From social media to digital display, digital video, and even addressable TV, a digital media strategist will help you to convey a unified narrative across all channels, building consumer trust and reinforcing your brand identity across various touchpoints.
For an in-depth overview of the different types of channels available, the benefits of each channel, and how they can help you reach your audience, check out this blog about digital media buying.
4. They’ll create personalised content that resonates
A successful omnichannel marketing strategy isn’t just about being present on multiple channels, though. If your omnichannel marketing is going to succeed, you need to deliver a tailored experience to your customers and share content that resonates with them.
Ensuring a seamless brand experience requires the sharing of consistent, relevant content across all channels. From targeted ads and segmented email campaigns to personalised recommendations based on data analytics, your efforts to personalise your marketing will be more than worth it.
Customers today are increasingly seeking personalised experiences – and getting omnichannel personalisation right can help companies to increase revenue by up to 15% across the full customer base.
5. They’ll use data to drive their decisions
Data is the backbone of omnichannel marketing, and one of the biggest benefits of digital media in omnichannel marketing is the wealth of data it provides. One of the most important components of an omnichannel marketing strategy is to continuously test and improve your approach so you can determine how to optimise your marketing efforts.
Every interaction your customers have with your brand leaves a digital footprint, and this footprint can provide valuable insights into your customers’ behaviour and preferences so you can optimise your marketing and make informed decisions.
When you work with a digital media strategist, they will collect and analyse first party and third-party data, monitor your campaigns in real time, and analyse customer behaviour and engagement metrics to optimise your marketing for better results.
Essentially, by evaluating your campaigns and understanding which tactics and channels are performing well and which aren’t, you can improve your efforts to unlock a cycle of continuous improvement and revolutionise your omnichannel marketing to deliver exceptional results.
Ready to revolutionise your marketing?
In a world where consumers demand a seamless, personalised experience with the brands they interact with, effective omnichannel campaigns are more important than ever before – and if you need help perfecting your marketing strategy, well, that’s right up our street.
As an award-winning media agency, when you work with us our data-led planners and super strategists will use a variety of different channels to drive powerful omnichannel campaigns across print, broadcast, and digital.
If you’re getting tired of the way other agencies work and want to work with a media strategist who will bring your marketing goals to life, contact us today to find out more about how we can help.