Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail  and door drop and test partially addressed mail. However results and data were 3+ years out of date so required help in guiding them from volume recommendations to forecasting.

The Salvation Army

The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix.​

James Wellbeloved

James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response. 

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Case Studies

We turn our clients’ goals into wins and successful campaigns through the power of connection.

Legal & General: Driving growth through Door Drop

Legal & General: Driving growth through Door Drop

Challenge:​ L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came into force in May 2018 we needed to come up with a cost-effective strategy to recruit the same number of customers, but...

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