Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail  and door drop and test partially addressed mail. However results and data were 3+ years out of date so required help in guiding them from volume recommendations to forecasting.

The Salvation Army

The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix.​

James Wellbeloved

James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response. 

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Case Studies

We turn our clients’ goals into wins and successful campaigns through the power of connection.

Legal & General: Driving growth through Door Drop

Legal & General: Driving growth through Door Drop

Challenge:​ L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came into force in May 2018 we needed to come up with a cost-effective strategy to recruit the same number of customers, but...

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The Salvation Army: Utilising the power of partnerships

The Salvation Army: Utilising the power of partnerships

Challenge :​ As coronavirus hit the UK, The Salvation Army, with its 650 centres across the country, was at the very frontline of community response. They desperately needed to find the funds to respond with a massive food parcel programme, telephone...

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Blind Veterans UK: Using DRTV to recruit new audiences

Blind Veterans UK: Using DRTV to recruit new audiences

Challenge :​ In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. This meant their fundraising was starting to stagnate and with the looming threat of GDPR meaning...

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James Wellbeloved: Strategic pawfection

James Wellbeloved: Strategic pawfection

Challenge:​ James Wellbeloved launched a new D2C product offering for dog owners in Summer 2020. Any acquisition media was required to deliver a £42 CPA to make it financially viable. With limited access to known dog owners and no customer data...

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