RSPCA

Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail  and door drop and test partially addressed mail. However results and data were 3+ years out of date so required help in guiding them from volume recommendations to forecasting.

The Salvation Army

The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix.​

James Wellbeloved

James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response. 

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Case Studies

We turn our clients’ goals into wins and successful campaigns through the power of connection.

James Wellbeloved: Strategic pawfection

James Wellbeloved: Strategic pawfection

Challenge:​ James Wellbeloved launched a new D2C product offering for dog owners in Summer 2020. Any acquisition media was required to deliver a £42 CPA to make it financially viable. With limited access to known dog owners and no customer data...

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Avalon Waterways: A fresh approach to press planning

Avalon Waterways: A fresh approach to press planning

  Challenge :​ The previous agency had been paying high costs for space in the Telegraph and Mail travel sections and the client’s cost per enquiry was becoming too high to make it a feasible acquisition channel. The client was convinced the travel section...

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Sky: Using third party inserts to reach new audiences

Sky: Using third party inserts to reach new audiences

Challenge:​ Sky wanted to explore new opportunities to increase reach & discover new audiences. The challenge was to find a new cost-effective approach to add to their marketing mix. They already ran inserts in national press, but this channel didn’t...

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