We turn our clients’ goals into wins and successful campaigns through the power of connection.
Challenge: Golden Charter were facing a declining response rate from door drop, one of their key lead generation channels, as a result of competitors out-spending them. Their cost per enquiry was therefore also increasing meaning that the door drop channel...
Challenge : Following the horrific terror attacks in London & Manchester in 2017, the British Red Cross needed help to raise funds for their UK Solidarity campaign which helps those affected by terrorist attacks. The challenge was to do this as cost...
Challenge: In 2018, BVUK had an overreliance on direct mail for their fundraiser marketing targeting the over 80s audience. This meant their fundraising was starting to stagnate and with changes afoot due to GDPR, DM volumes would be significantly reduced...
Challenge: The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals...
Challenge : James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing...
Challenge: Dementia UK wanted to explore inserts to spread the word about their ‘Remember A Star’ Christmas campaign. They came to us with a stringent budget and high response targets which would be a stretch to achieve, along with a tight deadline. Impact: We...
Challenge : Concern had refined how they were positioning their cash appeal ask. They were showcasing the work they do providing business grants for women in third world countries to enable them to work their way out of poverty. The charity...
Challenge: Peloton have always invested a lot of their media spend into channels such as direct mail or door drop in the US market, however this has been something that they had not explored yet in the UK and they were looking to expand with a...
Challenge : Shepherds Friendly approached Join the Dots with a brief to review their acquisition strategy to drive growth for their adult ISA product as their current media plan was no longer delivering results. Impact: We started with a full review of...
Challenge: Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail and door drop and test...