Case studies

Shepherds Friendly: Strategic media review

25 January 2022

Challenge :​

Shepherds Friendly approached Join the Dots with a brief to review their acquisition strategy to drive growth for their adult ISA product as their current media plan was no longer delivering results. 

Impact:​

We started with a full review of their existing member data and historic campaign activity, then created a multi-channel campaign to drive the highest possible levels of response across media to which the audience was most likely to respond positively. 

Results:​

By measuring response holistically, we were able to understand the roles offline and online played in driving incremental sales of their ISA products. With the combined response history and geo-demographic data we created a propensity model for partially addressed mail which would improve conversion.

Outcome:​

The first tranche of results showed that the partially addressed mail campaign contributed to increases in key metrics and there was a significant increase in organic traffic – both of which led to the desired growth of their adults ISA product. 

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