News & Insights

Edit Agency Ltd, part of The Salocin Group Strengthens Customer Engagement Proposition 

16 November 2023

Data, tech and media consultancy acquires customer engagement and data strategy company, CustomerKIND 

Bath, UK: Edit Agency Limited, part of The Salocin Group has strengthened their proposition by acquiring customer engagement and data strategy company, CustomerKIND. 

CustomerKIND specialises in Customer Engagement and Data Strategy. Anchoring customer experience design in data and insight, CustomerKIND helps clients embrace customer-centricity to thrive in today’s hyper-connected, modern marketing environment. Recognising the shift towards greater in-housing of CRM solutions, CustomerKIND has been successful in galvanising multi-disciplinary teams to create welcome and valued communications programmes that unlock growth opportunities. Clients have included Emirates Airline, The Body Shop, Matalan, Asthma + Lung UK and Tesco Bank. 

The company will join existing brands Edit, Join the Dots, and Wood for Trees, which deliver intelligent data solutions, marketing technology, customer acquisition and retention strategies for some of the world’s most recognised brands and charities. CustomerKIND has recently been shortlisted for three DMA Awards for their work in designing Tesco Bank’s Next-Gen Insurance Lifecycle Programme. 

CustomerKIND was founded by Janet Snedden in 2017, having previously led Amaze One, part of the Kin + Carta group, as was Edit. Janet brings a wealth of experience in designing results-focussed data and customer engagement strategies along with advanced analytical know-how to drive marketing performance. Janet will be joining the Edit Agency Ltd team as part of the acquisition.  

Janet is a member of both the Twenty Women in Data & Technology and Data IQ 100 alumni, which lists the UK’s most influential data practitioners. She regularly presents at events and is a trusted voice in many publications. She is a data and insight evangelist and her experience places her at the forefront of customer engagement strategy and innovation, having worked with global brands like Diageo, Unilever, Lloyds Banking Group, Morrisons and Jaguar Land Rover during her career. She is also a previous chair of the UK’s Insight in Fundraising group. 

Nick Dixon, CEO of Edit Agency Ltd and founder of The Salocin Group stated, “We’re thrilled to welcome Janet back into the fold. Janet worked alongside many of the team during the Kin + Carta days, so I know she brings a wealth of sector experience which we will all benefit from. We’ll also be integrating CustomerKIND’s innovative frameworks and tools into Edit Agency’s existing portfolio to bolster our capability and transformational CRM proposition for our clients.” 

Janet Snedden, CustomerKIND founder said “I’m really excited to be merging CustomerKIND into Edit Agency Ltd and be part of The Salocin Group. They are a wonderful team and I am looking forward to leveraging my expertise across the group to build on their outstanding capabilities that span strategy, data and technology.” 

The Salocin Group 

The Salocin Group is a data powered marketing services group, headed by Nick Dixon, a marketing services entrepreneur with over 40 years’ experience. 

Their mission is to make a measurable difference to their clients, colleagues, and community through the ethical use of data and technology in marketing. 


Edit deliver data solutions and customer acquisition and retention campaigns for some of the world’s most recognised brands, including Jaguar Land Rover, Tesco Bank, and The British Heart Foundation. 

The team is made up of data scientists, engineers, technology strategists, and CRM planners who are focused on delivering attributable growth for businesses across any sector. They are certified Microsoft Gold Partner, Salesforce Consulting Partner and Apteco Partner. 

Join the Dots 

Join the Dots is an award-winning media agency, committed to working in a transparent, sustainable manner to help clients meet their acquisition goals, regardless of channel or medium. 

Powered by data but driven by people, they empower clients by turning data into insight, simplifying it to make it useful and usable. They’re proud to deliver campaigns, the right way, not the easy way. 

Wood for Trees 

Wood for Trees is an award-winning systems and analysis company that provides actionable insight to the charity sector. They have a large and loyal client base due to their expertise in fundraising and the data that informs it. They’re privileged to count many of the UK (and the world’s) best known charities among their partners. 


For editorial enquiries 

Claire Harrison 

Head of Marketing

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