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View the Intergraf Report here! In today's fast-paced digital era, the debate between print and digital media continues to evolve. While digital platforms offer convenience and interactivity, print media holds unique advantages in terms...
You may have seen Wood for Trees, part of Salocin Group, recently released its annual state of the charity sector report. We’ve had a good look through it, digested it and here are our thoughts… Clare Arndell – Head of Media...
We’re delighted to share we’ve been awarded the Institute of Practitioners in Advertising (IPA)’s People First Promise, just as Mental Health Awareness Week 2024 kicks off. This badge of honour represents everything the Salocin Group and...
The number of people who go online every day is constantly increasing. In fact, it’s probably gone up since you finished reading that sentence.
Digital media is an integral part of our daily lives. Most people use some form of digital media every day, right from the moment they wake up – and with so many people consuming digital media, it’s no wonder digital media is one of the most powerful ways to build a connection with your audience.
As we find ourselves battling another year of disease, war and likely recession, the need for strategy and methodical planning is more crucial than ever. No one should be suffering losses during these uncertain times.
If there’s one thing you do for your business in 2024, it should be to utilise the power of omnichannel marketing.
Trust us: customers want more than ever from brands, and omnichannel marketing has become a vital way to connect with your audience and deliver a seamless experience across various channels.
In the age of interconnectedness and instant information, more and more businesses are turning to omnichannel marketing to stay relevant and competitive.
It’s that time of year again: the long-awaited annual John Lewis Christmas ad has hit the screens and Michael Bublé is defrosting as we speak. Christmas is just around the corner and 2024 is approaching fast - which means there’s no...
The days of simply buying an ad in a magazine, creating a catchy slogan, and hoping it will be seen by the right people have long gone.
Now, gut instinct alone isn’t enough. If you want to create campaigns that drive ROI, you need to make sure your messages reach the right audience, in the right way, at the right time, which is why marketers today are using digital media to target their audiences with laser precision.
2024 is a huge year for ecommerce, with retail giant Amazon celebrating its 30th anniversary and the internet itself turning the grand old age of 35 (feel old yet?!). It’s official: ecommerce is all grown up, and as it enters its fourth...
If you want your target audience to be at the centre of your media strategy, you need to use your data. It’s as simple as that.
In today’s customer-centric world, data is essential for any successful media strategy. It can help you to understand your audience, optimise your content, deliver powerful omni-channel campaigns, and improve your results.