Data, tech and media consultancy acquires customer engagement and data strategy company, CustomerKIND Bath, UK: Edit Agency Limited, part of The Salocin Group has strengthened their proposition by acquiring customer engagement and data strategy company,...
The days of simply buying an ad in a magazine, creating a catchy slogan, and hoping it will be seen by the right people have long gone. Now, gut instinct alone isn’t enough. If you want to create campaigns that drive ROI, you need to make sure your messages reach the...
2024 is a huge year for ecommerce, with retail giant Amazon celebrating its 30th anniversary and the internet itself turning the grand old age of 35 (feel old yet?!). It’s official: ecommerce is all grown up, and as it enters its fourth decade, it’s bigger than ever....
If you want your target audience to be at the centre of your media strategy, you need to use your data. It’s as simple as that. In today’s customer-centric world, data is essential for any successful media strategy. It can help you to understand your audience,...
If you’re planning a print media campaign, you might be concerned about the impact on the environment. We get it. In today’s world, sustainability is non-negotiable. In fact, 66% of global consumers say they’re willing to pay more for a sustainable brand, whilst 55%...
