Everything you need to know about digital media buying

Everything you need to know about digital media buying

The days of simply buying an ad in a magazine, creating a catchy slogan, and hoping it will be seen by the right people have long gone. Now, gut instinct alone isn’t enough. If you want to create campaigns that drive ROI, you need to make sure your messages reach the...
6 reasons why data is your secret weapon for your media strategy

6 reasons why data is your secret weapon for your media strategy

If you want your target audience to be at the centre of your media strategy, you need to use your data. It’s as simple as that. In today’s customer-centric world, data is essential for any successful media strategy. It can help you to understand your audience,...
How to ensure your print media advertising is sustainable

How to ensure your print media advertising is sustainable

If you’re planning a print media campaign, you might be concerned about the impact on the environment. We get it. In today’s world, sustainability is non-negotiable. In fact, 66% of global consumers say they’re willing to pay more for a sustainable brand, whilst 55%...
The importance of being a people person

The importance of being a people person

It’s crucial to communicate effectively and understand the people you work with, in every capacity.  At Edit Agency Ltd, we take pride in the efforts we make into understand our clients, as our customers, and then by extension, their customers.  When push...