Avalon Waterways: A fresh approach to press planning

Avalon Waterways: A fresh approach to press planning

  Challenge :​ The previous agency had been paying high costs for space in the Telegraph and Mail travel sections and the client’s cost per enquiry was becoming too high to make it a feasible acquisition channel. The client was convinced the travel section...
Sky: Using third party inserts to reach new audiences

Sky: Using third party inserts to reach new audiences

Challenge:​ Sky wanted to explore new opportunities to increase reach & discover new audiences. The challenge was to find a new cost-effective approach to add to their marketing mix. They already ran inserts in national press, but this channel didn’t...