BT: Utilising Homemover data to drive efficiency

BT: Utilising Homemover data to drive efficiency

Challenge:​ The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals...
James Wellbeloved: Developing a discounting strategy

James Wellbeloved: Developing a discounting strategy

Challenge :​ James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing...