Challenge: NAWT wanted to better understand their audience and test donor recruitment channels that suited them best with messaging regarding the work happening on their HULA centre to support the work on the centre. How we joined the dots: Channels that indexed...
Challenge: A new to market, DTC brand, Natusan were made aware of the success of print channels driving online sales for James Wellbeloved (a fellow Mars Petcare brand we work with). The brief was to drive cost efficient new customers, with a target (CPA) of between...
YMCA is a Christian charitable organisation transforming the lives of young people. Challenge: YMCA had used inserts and other channels in the past to drive donations but never direct mail. Our objectives were to test this new channel, recruit new donors in a...
Challenge: L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came into force in May 2018 we needed to come up with a cost-effective strategy to recruit the same number of customers, but...
Challenge : As coronavirus hit the UK, The Salvation Army, with its 650 centres across the country, was at the very frontline of community response. They desperately needed to find the funds to respond with a massive food parcel programme, telephone...
