Challenge : In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. With GDPR approaching (meaning direct mail volumes would be significantly reduced) BVUK needed to...
Case studies
We turn our clients’ goals into wins and successful campaigns through the power of connection.
BT: Using Lead Generation to improve the customer journey
Challenge: With GDPR approaching and BT unsure of what their post-GDPR activity would look like, the challenge was to scale leads with GDPR approaching, BT were looking to replace their existing cold acquisition outbound campaign with a...
Blind Veterans UK: Using DRTV to recruit new audiences
Challenge : In 2018, BVUK had an overreliance on one single channel for their fundraiser marketing targeting the over 80s audience – direct mail. This meant their fundraising was starting to stagnate and with the looming threat of GDPR meaning...
James Wellbeloved: Strategic pawfection
Challenge: James Wellbeloved launched a new D2C product offering for dog owners in Summer 2020. Any acquisition media was required to deliver a £42 CPA to make it financially viable. With limited access to known dog owners and no customer data...
James Wellbeloved: A data lead approach to letterbox media
Challenge: James Wellbeloved launched a new D2C product offering and so wanted to find dog owners in the UK using letterbox media for whom the product would be relevant, all whilst delivering a CPA under £42. The CPA target provided a challenge...
James Wellbeloved: Un-leashing the power of data lead creative
Challenge: James Wellbeloved briefed us on planning a test insert campaign. With a CPA target of under £42 and high revenue and sales targets, we had to look for both responsive, but also cost effective formats to use for their media...
The Woodland Trust: Using a multi-channel approach to restore local woodlands
Challenge : The Woodland Trust needed to raise funds to buy and restore 2,500 acres of magnificent but degraded ancient Caledonian pinewood on the shores of Loch Arkaig in the Highlands of Scotland. The opportunity to buy this iconic landscape was...
Legal & General: Propensity optimisation to grow direct mail performance
Challenge: L&G operate in the highly competitive over-50s market. Direct mail had become one of their least cost-efficient media channels over time and they were looking to make cost savings to improve ROI. To meet the challenge, we needed to...
The Salvation Army: Driving growth in volume and performance hand in hand
. Challenge : The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order...
Avalon Waterways: A fresh approach to press planning
Challenge : The previous agency had been paying high costs for space in the Telegraph and Mail travel sections and the client’s cost per enquiry was becoming too high to make it a feasible acquisition channel. The client was convinced the travel section...