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Sarah Burns, Join the Dots Head of Media Solutions examines the role print campaigns can play in generating online revenue for brands and non-profits. Are offline campaigns effective at driving online action? With the accuracy of...
Being truly consumer-centric benefits everyone, so why is it so easy to fall short? Consumer centricity is seeing the business from the point of view of the customer and marketing with sensitivity. It can also be known as being: Market...
Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. But the popularity of direct mail and successes of certain publications, suggest that print media is...
The broadcast streaming landscape is a dynamic environment. How has the explosion of rival streaming services affected the TV audience landscape? Here’s what you need to know. The Impact on audiences – based on Ofcom’s Media Nations...
Despite the pandemic seeing many companies cutting down their marketing spend, our Join the Dots is attracting new business with data-led print marketing and consultancy. Since August 2020, we’ve landed contracts with 19 brands and...
It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers...
It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you...
Addressable TV is TV advertising that is served at a household or a personal level to a specific audience rather than being broadcast to the entire viewing universe of a channel. An example of this is Sky AdSmart where ads are...
The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired,...
For many charities, Q4 is a key time of the year, when large proportions of annual budgets are put to work to recruit new donors. In 2019, 35% of charity spend was concentrated in Q4. Source: Adynammix, 2019 Around this time of...
