Acquisition Challenges

Acquisition Challenges

Here are our top 6 Acquisition Challenges for charities in the year ahead and what Join the Dots can do to help. With many charities still recovering from the challenges created by the pandemic, we now find ourselves in turbulent economic times. There will therefore...
Cost-of-Living Impact on Campaigns

Cost-of-Living Impact on Campaigns

What can we expect from charity campaigns, this Christmas, given the cost-of-living crisis? Every day there seems to be an ever-gloomier report about the state of the economy and how we are heading into the worst recession for years. We are all affected by increasing...
Homemover Report 2022

Homemover Report 2022

Homemover data represents one of the best opportunities for retailers, ISPs, utility providers and home-improvement companies to acquire new customers. With the house mover market showing little signs of slowing in 2022, but household budgets squeezed due to increased...
Guides for New to TV clients – guide to planning and buying airtime

Guides for New to TV clients – guide to planning and buying airtime

To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides will cover the TV commercial production process and what it takes to make a good ad too. Step 1 – Develop a...
Guides for New to TV clients – guide to planning and buying airtime

TV Statistics – Why should your brand be planning TV?

The front room. The lounge. Call it what you will, the majority of the people I know spend time in front of the box on an evening and a weekend. In the digital marketing world, you could argue that we’ve been discouraging investment in traditional TV media buying in...