With it being the five-year anniversary of GDPR regulations being put into effect, we thought it appropriate to discuss how the reform of GDPR legislation isn’t as complex as it might seem; we’re here to help break it down for you. In May 2018, the General Data...
AI, artificial intelligence, is moving from the fictional film landscape and is in fact, being applied to our reality. Its practicality, inspired by dystopian content and sci-fi advancement, is proving to have many functions for a range of different consumer needs....
Gen-Z working in print during a digital age – a perspective on the industry from a creator rather than a consumer. After some research, I found that I fall into the Generation ‘Z’ socialisation, whereby I differ from the millennial having been born post 1997....
It’s safe to say since 2018 when the last world cup took place, a lot has changed. Our behaviours, our consumption and importantly, our approach to how we plan campaigns and comprehend the advertising sector. Whilst this event has caused much controversy, it is still...
Access to such a vast amount of information allows us to learn about anything – from cooking, to art, to sports, the world is filled with enriching content. However, the extent of content can be overwhelming. Sometimes we come across information that sparks emotions –...
