Post-GDPR, how we use the data our customers give us is more important than ever. We knew it would be very difficult to justify having a legitimate interest to contact an individual from traditional, cold, third-party party data alone. Therefore, consent is the...
Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’. Here are the points that...
The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired, over 60s demographic who are...
Using homemover data to mail properties where the individuals are in the process of a home move can be a very effective medium for companies to market their products and/or services. This is particularly true for industries whose products or services are closely...
