If word of mouth was the seed, our mail campaign was the Miracle-Gro! This is how we saw a 120% increase in response rate…
Case studies
We turn our clients’ goals into wins and successful campaigns through the power of connection.
Choppers don’t come cheap
Air Ambulance Charity Kent Surrey Sussex (KSS) is a world-leading charity that swoops in with a team of highly-skilled lifesavers to over 3,300 incidents annually across Kent, Surrey and Sussex.
RSPCA’s show stopping door dropping
RSPCA, the UK’s best known animal charity, has been championing furry friends since 1824. Relying on public donations, their campaigns always need to pack a punch.
The National Animal Welfare Trust: Digitally enhancing door drops
Challenge: NAWT wanted to better understand their audience and test donor recruitment channels that suited them best with messaging regarding the work happening on their HULA centre to support the work on the centre. How we joined the dots: Channels that indexed...
Natusan: Driving online interactions through printed inserts
Challenge: A new to market, DTC brand, Natusan were made aware of the success of print channels driving online sales for James Wellbeloved (a fellow Mars Petcare brand we work with). The brief was to drive cost efficient new customers, with a target (CPA) of between...
YMCA: Reinvigorating a fundraising strategy with direct mail and print
YMCA is a Christian charitable organisation transforming the lives of young people. Challenge: YMCA had used inserts and other channels in the past to drive donations but never direct mail. Our objectives were to test this new channel, recruit new donors in a...
Legal & General: Driving growth through Door Drop
Challenge: L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came into force in May 2018 we needed to come up with a cost-effective strategy to recruit the same number of customers, but...
The Salvation Army: Utilising the power of partnerships
Challenge : As coronavirus hit the UK, The Salvation Army, with its 650 centres across the country, was at the very frontline of community response. They desperately needed to find the funds to respond with a massive food...
Avalon Waterways: Increasing brand awareness with data led approach to DRTV
Challenge: Avalon River Cruises had low, unprompted brand awareness which they wanted to increase and ultimately convert into passenger numbers, but with only a relatively modest budget. Impact: We created a brand-response TV campaign with higher rating...
Golden Charter: Driving down rates to drive up results with media inserts
couple of two happy mature and old people or seniors at home sitting on the sofa enjoying and having fun together looking and using a laptop or computer pc Challenge: Golden Charter faced a paper stock price increase of 11% which would have made inserts...