RSPCA

Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with face-to-face not an option due to Covid, they wanted to revisit direct mail  and door drop and test partially addressed mail. However, results and data were 3+ years out of date, so RSPCA required help in guiding them from volume recommendations to forecasting.

The Salvation Army

The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix.​

James Wellbeloved

James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response. 

previous arrow
next arrow

Case studies

We turn our clients’ goals into wins and successful campaigns through the power of connection.

Growing veg (boxes)

Growing veg (boxes)

If word of mouth was the seed, our mail campaign was the Miracle-Gro! This is how we saw a 120% increase in response rate…

read more
Choppers don’t come cheap

Choppers don’t come cheap

Air Ambulance Charity Kent Surrey Sussex (KSS) is a world-leading charity that swoops in with a team of highly-skilled lifesavers to over 3,300 incidents annually across Kent, Surrey and Sussex.

read more
Natusan: Driving online interactions through printed inserts

Natusan: Driving online interactions through printed inserts

Challenge: A new to market, DTC brand, Natusan were made aware of the success of print channels driving online sales for James Wellbeloved (a fellow Mars Petcare brand we work with).​ The brief was to drive cost efficient new customers, with a target (CPA) of between...

read more
Legal & General: Driving growth through Door Drop

Legal & General: Driving growth through Door Drop

Challenge:​ L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came into force in May 2018 we needed to come up with a cost-effective strategy to recruit the same number of customers, but...

read more