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It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers...
It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you...
Addressable TV is TV advertising that is served at a household or a personal level to a specific audience rather than being broadcast to the entire viewing universe of a channel. An example of this is Sky AdSmart where ads are...
The situation we are all currently in due to the COVID-19 pandemic is daunting and filled with uncertainty, however there is one thing that we can guarantee – there are a lot more people at home right now. As well as the usual retired,...
For many charities, Q4 is a key time of the year, when large proportions of annual budgets are put to work to recruit new donors. In 2019, 35% of charity spend was concentrated in Q4. Source: Adynammix, 2019 Around this time of...
New research from Joint Industry Committee for Mail (JICMAIL) has revealed what our clients have known for a while: partially addressed mail (PAM) is a powerful new tool in the marketer’s toolkit. The stats prove that print...
The convergence of TV and data over the last 10 years has meant we’ve seen huge technological development across the TV landscape, but it can be hard to stay on top of what is available and how it works, so here is our guide to best...
If press advertising in newspapers and magazines is the main channel you use for sales and acquisition of new customers, and you previously optimised your media schedule based on comparative call volumes or outcomes from a range of press...
To run a successful TV campaign, you need to buy the right airtime and create an effective commercial. We’ve covered part of how to do both of those in our guide to buying airtime and our guide to the TV commercial...
“I want you to act as if the house is on fire, because it is.” Greta Thunberg The world as we know it is rapidly changing and we all have to do what we can to stop it from getting worse. From killing sea life with our plastic bags to...
