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To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides will cover the TV commercial production process and what it takes to make a good...
The front room. The lounge. Call it what you will, the majority of the people I know spend time in front of the box on an evening and a weekend. In the digital marketing world, you could argue that we’ve been discouraging investment in...
We’ve waited with bated breath but it’s finally here – the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct...
Homemover data is one of the most significant opportunities for brands to win new customers right now. Research suggests that the value homemovers present to the economy is in excess of £10 billion a year, over and above house prices. The...
He said: “I couldn’t think of anyone better to hand over the Deputy Chair position to than Sarah. I’m delighted to be working with her again, she’s proved over the last 6 months since joining us that she’s one of the best print planners...
Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’....
Marketing moves fast in lockdown. While the COVID-19 pandemic continues, brands keep coming up with ideas to entertain us or help the world at large. Last week we did our first round up of 5 of the best marketing campaigns responding to...
Join the Dots and Edit, in conjunction with Microsoft, explore current challenges facing the non-profit sector and look at how charities can increase their revenue and donations in their latest report, Advancing Altruism: Using Data to Help Non-Profits Thrive.
Sarah Burns, Join the Dots Head of Media Solutions examines the role print campaigns can play in generating online revenue for brands and non-profits. Are offline campaigns effective at driving online action? With the accuracy of...
Being truly consumer-centric benefits everyone, so why is it so easy to fall short? Consumer centricity is seeing the business from the point of view of the customer and marketing with sensitivity. It can also be known as being: Market...