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If press advertising in newspapers and magazines is the main channel you use for sales and acquisition of new customers, and you previously optimised your media schedule based on comparative call volumes or outcomes from a range of press...
To run a successful TV campaign, you need to buy the right airtime and create an effective commercial. We’ve covered part of how to do both of those in our guide to buying airtime and our guide to the TV commercial...
“I want you to act as if the house is on fire, because it is.” Greta Thunberg The world as we know it is rapidly changing and we all have to do what we can to stop it from getting worse. From killing sea life with our plastic bags to...
Borders may be opening, but that doesn’t mean we are rushing to the beaches of Europe for our summer holidays this year. Consumer confidence is at its lowest since the financial crisis a decade ago[1], with families across the country...
We’re getting ready for MadFest 2020, this year themed around “daring to be different”. In that spirit, here’s the latest in a short series celebrating those brands who have struck out and dared to be different themselves – for...
Using homemover data to mail properties where the individuals are in the process of a home move can be a very effective medium for companies to market their products and/or services. This is particularly true for industries whose products...
Ben Briggs, Edit’s Media Director, discusses the increase in adoption of the QR code, and the impact of their potential for future marketing for our clients. The requirement to scan a QR codes using the NHS Track and Trace app to enter...
One of the most gratifying aspects of working with charities is seeing the real and human impact they have. We saw this when working with The Salvation Army to help them raise £2.1million in donations for their emergency coronavirus...
Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. However the popularity of direct mail and successes of certain publications, suggest print may be very...
Many clients assume TV is too expensive. But, when you focus on what matters most, direct response TV (DRTV) can often be a very cost-effective tool for acquisition. This is because it’s cheap to buy on a media cost per thousand (CPT)...