Challenge: James Wellbeloved launched a new D2C product offering for dog owners in Summer 2020. Any acquisition media was required to deliver a £42 CPA to make it financially viable. With limited access to known dog owners and no customer data...
Challenge: James Wellbeloved launched a new D2C product offering and so wanted to find dog owners in the UK using letterbox media for whom the product would be relevant, all whilst delivering a CPA under £42. The CPA target provided a challenge...
Challenge: James Wellbeloved briefed us on planning a test insert campaign. With a CPA target of under £42 and high revenue and sales targets, we had to look for both responsive, but also cost effective formats to use for their media...
Challenge : James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing...
Challenge: Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail and door drop and test partially...
