We love difference. Different views and different thinking provide a different approach. We are constantly learning, developing, and finding new ways to get results for our clients.
View the Intergraf Report here! In today's fast-paced digital era, the debate between print and digital media continues to evolve. While digital platforms offer convenience and interactivity, print media holds unique advantages in terms...
And 3 very cool nudges What is behavioural science? Behavioural science is the study of how cultural, psychological and societal factors drive human behaviour. Within marketing, it’s used to influence attitudes and buying behaviour....
You may have seen Wood for Trees, part of Salocin Group, recently released its annual state of the charity sector report. We’ve had a good look through it, digested it and here are our thoughts… Clare Arndell – Head of Media...
We’re delighted to share we’ve been awarded the Institute of Practitioners in Advertising (IPA)’s People First Promise, just as Mental Health Awareness Week 2024 kicks off. This badge of honour represents everything the Salocin Group and...
The number of people who go online every day is constantly increasing. In fact, it’s probably gone up since you finished reading that sentence.
Digital media is an integral part of our daily lives. Most people use some form of digital media every day, right from the moment they wake up – and with so many people consuming digital media, it’s no wonder digital media is one of the most powerful ways to build a connection with your audience.
As we find ourselves battling another year of disease, war and likely recession, the need for strategy and methodical planning is more crucial than ever. No one should be suffering losses during these uncertain times.
If there’s one thing you do for your business in 2024, it should be to utilise the power of omnichannel marketing.
Trust us: customers want more than ever from brands, and omnichannel marketing has become a vital way to connect with your audience and deliver a seamless experience across various channels.
In the age of interconnectedness and instant information, more and more businesses are turning to omnichannel marketing to stay relevant and competitive.
It’s that time of year again: the long-awaited annual John Lewis Christmas ad has hit the screens and Michael Bublé is defrosting as we speak. Christmas is just around the corner and 2024 is approaching fast - which means there’s no...
Data, tech and media consultancy acquires customer engagement and data strategy company, CustomerKIND Bath, UK: Edit Agency Limited, part of The Salocin Group has strengthened their proposition by acquiring customer engagement and...
The days of simply buying an ad in a magazine, creating a catchy slogan, and hoping it will be seen by the right people have long gone.
Now, gut instinct alone isn’t enough. If you want to create campaigns that drive ROI, you need to make sure your messages reach the right audience, in the right way, at the right time, which is why marketers today are using digital media to target their audiences with laser precision.
