It’s a big decision to venture into the TV world for the first time and if you don’t have all your data points joined up, you might feel like you’ve failed at the beginning. However, if all the right pieces are in place at the outset, TV...
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Why you need data-led print marketing this winter
With more people working from home again, now is the perfect time to generate excellent ROI on print marketing campaigns. New audiences are interacting with and engaging with media such as direct mail, door drop and partially addressed...
Ben Briggs is judging the DMAs – Best use of Unaddressed Print
I’m excited to have been chosen to judge a new category for unaddressed print, combining all print media elements I love across inserts, point of sale, or off-the-page advertisements in newspapers or magazines and looking across both consumer and B2B categories.