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It’s that time of year again: the long-awaited annual John Lewis Christmas ad has hit the screens and Michael Bublé is defrosting as we speak. Christmas is just around the corner and 2024 is approaching fast - which means there’s no...
The days of simply buying an ad in a magazine, creating a catchy slogan, and hoping it will be seen by the right people have long gone.
Now, gut instinct alone isn’t enough. If you want to create campaigns that drive ROI, you need to make sure your messages reach the right audience, in the right way, at the right time, which is why marketers today are using digital media to target their audiences with laser precision.
2024 is a huge year for ecommerce, with retail giant Amazon celebrating its 30th anniversary and the internet itself turning the grand old age of 35 (feel old yet?!). It’s official: ecommerce is all grown up, and as it enters its fourth...
If you want your target audience to be at the centre of your media strategy, you need to use your data. It’s as simple as that.
In today’s customer-centric world, data is essential for any successful media strategy. It can help you to understand your audience, optimise your content, deliver powerful omni-channel campaigns, and improve your results.
If you’re planning a print media campaign, you might be concerned about the impact on the environment.
We get it. In today’s world, sustainability is non-negotiable. In fact, 66% of global consumers say they’re willing to pay more for a sustainable brand, whilst 55% of young people are more loyal to brands that make the effort to reduce their carbon footprint.
It’s crucial to communicate effectively and understand the people you work with, in every capacity. At Edit Agency Ltd, we take pride in the efforts we make into understand our clients, as our customers, and then by extension, their...
Jess Coombs Jess has joined us in August 2023, bringing in over 15 years of experience in the print media industry! Not only is Jess a fountain of wisdom, but her kindness and enthusiasm makes her a fantastic fit to the Join the Dots...
An omnichannel marketing campaign is a bit like an orchestra.
Sure, each channel can produce a nice melody on its own – but put them together and you’ve got something truly incredible, powerful, and memorable.
It’s official: in the words of everyone’s favourite boy band Take That, print media is back for good.
If you’re considering launching a print media campaign for your organisation, you might be concerned about the impact on the environment.
It’s up there with some of the biggest rivalries in history: Coca Cola versus Pepsi, Blur versus Oasis, Mets versus Yankees, and print versus digital.
Yep, print marketing and digital marketing have been pitted against each other for longer than we care to remember – and in recent years, many people have assumed that digital marketing is the clear winner. After all, we live in a digital world, and digital marketing is quicker, cheaper, and more measurable.
