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RSPCA

Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with face-to-face not an option due to Covid, they wanted to revisit direct mail  and door drop and test partially addressed mail. However, results and data were 3+ years out of date, so RSPCA required help in guiding them from volume recommendations to forecasting.

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The Salvation Army

The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix.​

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James Wellbeloved

James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response. 

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Case studies

We turn our clients’ goals into wins and successful campaigns through the power of connection.

Shepherds Friendly: Strategic media review

Shepherds Friendly: Strategic media review

Challenge :​ Shepherds Friendly approached Join the Dots with a brief to review their acquisition strategy to drive growth for their adult ISA product as their current media plan was no longer delivering results.  Impact:​ We started with a full review of...

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