RSPCA

Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with face-to-face not an option due to Covid, they wanted to revisit direct mail and door drop and test partially addressed mail. However, results and data were 3+ years out of date, so RSPCA required help in guiding them from volume recommendations to forecasting.

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The Salvation Army

The Salvation Army were already spending significant budgets across other channels, but they wanted to recruit more donors. Our challenge was therefore to increase inserts volume year-on-year, whilst maintaining a positive ROI in order to continue to be part of their marketing mix.

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James Wellbeloved

James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing net revenue and decreasing the brand’s premium quality, this had to be balanced with driving sufficient response.

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RSPCA: Delivering pawsome results with Partially Addressed Mail

Challenge: Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail and door drop and test...

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