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The Salocin Group Launches New Media Agency, Join the Dots

The Salocin Group Launches New Media Agency, Join the Dots

26 Jan 2022

Following the sale of the customer data specialist business, Edit, to The Salocin Group in November 2021, Edit’s media team has been relaunched as a stand-alone media agency named Join the Dots. This is part of a series of moves to facilitate the building of a data...
The hidden potential for creativity in door drop

The hidden potential for creativity in door drop

25 Jan 2022

As a dad to two young girls, I’ve found myself in numerous conversations with other parents, holding a plate of party food and making awkward small talk about my job. Having worked in the industry for nearly 15 years, I still don’t have a succinct answer for “tell me,...
The Direct Mail Code of Practice: What you need to know

The Direct Mail Code of Practice: What you need to know

25 Jan 2022

We’ve waited with bated breath but it’s finally here – the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which...
Sarah Burns becomes Deputy Chair of the DMA Print Council

Sarah Burns becomes Deputy Chair of the DMA Print Council

25 Jan 2022

He said: “I couldn’t think of anyone better to hand over the Deputy Chair position to than Sarah. I’m delighted to be working with her again, she’s proved over the last 6 months since joining us that she’s one of the best print planners in the country. She’s helped us...
Weekly round-up: 5 top marketing campaigns in the face of COVID-19

Weekly round-up: 5 top marketing campaigns in the face of COVID-19

25 Jan 2022

Marketing moves fast in lockdown. While the COVID-19 pandemic continues, brands keep coming up with ideas to entertain us or help the world at large. Last week we did our first round up of 5 of the best marketing campaigns responding to COVID-19 that we’d seen so far....