JICMAIL proves the power of Partially Addressed Mail

JICMAIL proves the power of Partially Addressed Mail

New research from Joint Industry Committee for Mail (JICMAIL) has revealed what our clients have known for a while: partially addressed mail (PAM) is a powerful new tool in the marketer’s toolkit. The stats prove that print marketing shouldn’t be underestimated in...
Print doesn’t have to cost the Earth.

Print doesn’t have to cost the Earth.

“I want you to act as if the house is on fire, because it is.” Greta Thunberg The world as we know it is rapidly changing and we all have to do what we can to stop it from getting worse. From killing sea life with our plastic bags to overheating the planet so that the...
Staycation

Staycation

Borders may be opening, but that doesn’t mean we are rushing to the beaches of Europe for our summer holidays this year. Consumer confidence is at its lowest since the financial crisis a decade ago[1], with families across the country worried about financial security,...
Who Said Print is Dead?

Who Said Print is Dead?

Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. However the popularity of direct mail and successes of certain publications, suggest print may be very much alive and well. COVID-19...