Avalon Waterways: A fresh approach to press planning

Avalon Waterways: A fresh approach to press planning

  Challenge :​ The previous agency had been paying high costs for space in the Telegraph and Mail travel sections and the client’s cost per enquiry was becoming too high to make it a feasible acquisition channel. The client was convinced the travel section...
BT: Utilising Homemover data to drive efficiency

BT: Utilising Homemover data to drive efficiency

Challenge:​ The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals...