We love difference. Different views and different thinking provide a different approach. We are constantly learning, developing, and finding new ways to get results for our clients.
If you want your target audience to be at the centre of your media strategy, you need to use your data. It’s as simple as that.
In today’s customer-centric world, data is essential for any successful media strategy. It can help you to understand your audience, optimise your content, deliver powerful omni-channel campaigns, and improve your results.
If you’re planning a print media campaign, you might be concerned about the impact on the environment.
We get it. In today’s world, sustainability is non-negotiable. In fact, 66% of global consumers say they’re willing to pay more for a sustainable brand, whilst 55% of young people are more loyal to brands that make the effort to reduce their carbon footprint.
It’s crucial to communicate effectively and understand the people you work with, in every capacity. At Edit Agency Ltd, we take pride in the efforts we make into understand our clients, as our customers, and then by extension, their...
Jess Coombs Jess has joined us in August 2023, bringing in over 15 years of experience in the print media industry! Not only is Jess a fountain of wisdom, but her kindness and enthusiasm makes her a fantastic fit to the Join the Dots...
An omnichannel marketing campaign is a bit like an orchestra.
Sure, each channel can produce a nice melody on its own – but put them together and you’ve got something truly incredible, powerful, and memorable.
It’s official: in the words of everyone’s favourite boy band Take That, print media is back for good.
If you’re considering launching a print media campaign for your organisation, you might be concerned about the impact on the environment.
It’s up there with some of the biggest rivalries in history: Coca Cola versus Pepsi, Blur versus Oasis, Mets versus Yankees, and print versus digital.
Yep, print marketing and digital marketing have been pitted against each other for longer than we care to remember – and in recent years, many people have assumed that digital marketing is the clear winner. After all, we live in a digital world, and digital marketing is quicker, cheaper, and more measurable.
If you’re planning a marketing campaign for your ecommerce business, you’ve probably already asked yourself the age-old question:
Digital marketing versus print marketing – which is more effective?
Ask most people today and they would probably say that digital marketing is the better option, especially for an ecommerce business.
Last week, saw the home of direct commerce hosting their event where we were able to hear from experts and gain insights on the commerce landscape moving forward. Below are some of our key takeaways and thoughts from the event....
The media landscape is constantly evolving, and businesses and marketers need to keep up with these changes to stay relevant and competitive. In a recent report, the Institute of Practitioners in Advertising (IPA) highlights some key...