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An omnichannel marketing campaign is a bit like an orchestra.
Sure, each channel can produce a nice melody on its own – but put them together and you’ve got something truly incredible, powerful, and memorable.
It’s official: in the words of everyone’s favourite boy band Take That, print media is back for good.
If you’re considering launching a print media campaign for your organisation, you might be concerned about the impact on the environment.
It’s up there with some of the biggest rivalries in history: Coca Cola versus Pepsi, Blur versus Oasis, Mets versus Yankees, and print versus digital.
Yep, print marketing and digital marketing have been pitted against each other for longer than we care to remember – and in recent years, many people have assumed that digital marketing is the clear winner. After all, we live in a digital world, and digital marketing is quicker, cheaper, and more measurable.
If you’re planning a marketing campaign for your ecommerce business, you’ve probably already asked yourself the age-old question:
Digital marketing versus print marketing – which is more effective?
Ask most people today and they would probably say that digital marketing is the better option, especially for an ecommerce business.
Last week, saw the home of direct commerce hosting their event where we were able to hear from experts and gain insights on the commerce landscape moving forward. Below are some of our key takeaways and thoughts from the event....
The media landscape is constantly evolving, and businesses and marketers need to keep up with these changes to stay relevant and competitive. In a recent report, the Institute of Practitioners in Advertising (IPA) highlights some key...
The Government has announced reforms to the Data Protection and Digital Information Bill, which may make supporter consent for charities simpler, opening up opportunities for charities to communicate with their supporters more easily,...
This year, like the ones before, international women’s day has a theme in which we are encouraged to consider how we should be grateful and mindful of all the wonderful women we know. #embraceequity Is the tagline for 2023. To...
There’s no denying that things are tough right now. With the ongoing cost of living crisis, inflation, and energy bills continuing to creep up, we’re living in challenging times – and supporter behaviours are changing as a result. This...
Today, our parent company, Edit Agency Limited, part of The Salocin Group has strengthened its charity proposition by acquiring the trade and assets of award-winning data insights and systems agency, Wood for Trees. Wood for Trees...
