Pitching is by far, one of my favourite parts of the job. The adrenaline, the joy of unearthing great ideas and insight and then the eager anticipation of waiting for the outcome. I’ve been involved in some amazing pitch opportunities, but also many that make me...
To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides will cover the TV commercial production process and what it takes to make a good ad too. Step 1 – Develop a...
Despite the pandemic seeing many companies cutting down their marketing spend, our Join the Dots is attracting new business with data-led print marketing and consultancy. Since August 2020, we’ve landed contracts with 19 brands and counting. New business in new...
The convergence of TV and data over the last 10 years has meant we’ve seen huge technological development across the TV landscape, but it can be hard to stay on top of what is available and how it works, so here is our guide to best practice or our new rules of video...
Many clients assume TV is too expensive. But, when you focus on what matters most, direct response TV (DRTV) can often be a very cost-effective tool for acquisition. This is because it’s cheap to buy on a media cost per thousand (CPT) basis compared to other channels....
