BT: Utilising Homemover data to drive efficiency

BT: Utilising Homemover data to drive efficiency

Challenge:​ The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals...
Peloton: Developing a compliant approach to customer recruitment

Peloton: Developing a compliant approach to customer recruitment

Challenge:​ Peloton have always invested a lot of their media spend into channels such as direct mail or door drop in the US market, however this has been something that they had not explored yet in the UK and they were looking to expand with a...