Challenge: Golden Charter were facing a declining response rate from door drop, one of their key lead generation channels, as a result of competitors out-spending them. Their cost per enquiry was therefore also increasing meaning that the door drop channel...
Challenge: Due to uncertainty around mail post GDPR, RSPCA turned off letterbox acquisition in 2018. However, in 2020 with F2F not an option due to Covid, they wanted to revisit direct mail and door drop and test partially...
