For most charities, a key part of their ongoing income generation strategy will be the recruitment of new donors. And as part of that, the recruitment of younger donors is also high on most charities’ agendas in order to counteract the...
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Data-driven marketing for charities in the era of budget cuts
Join the Dots and Herdify webinar – register now In today's challenging landscape, where charity budgets are shrinking and traditional marketing methods are becoming increasingly costly, standing out is more critical than ever. With all...
State of the charity sector January-June 2024, our thoughts
You may have seen Wood for Trees, part of Salocin Group, recently released its six-monthly update on the state of the charity sector report (January-June 2024). We’ve had a good look through it, digested it and here are our...
IPA Insight – Bellwether Report Q2
In the ever-evolving world of advertising, staying ahead of the curve is crucial for businesses to thrive. The Institute of Practitioners in Advertising (IPA) recently released its Bellwether Report for Q2 2023, providing essential...
Let us ‘direct (mail)’ you into a clearer understanding of the GDPR Reform
With it being the five-year anniversary of GDPR regulations being put into effect, we thought it appropriate to discuss how the reform of GDPR legislation isn’t as complex as it might seem; we’re here to help break it down for you. In May...