Industry Voices

Industry Voices

What are ‘Edit Agency’ experts mindful of, for the new year, 2023? We all know the industry is evolving, and it can be hard to keep track. With the turn of the New Year, it was only right of us to ask our industry experts in the company to shed light on...
Media And Meta Madness?

Media And Meta Madness?

Considering recent news about Meta CEO Mark Zuckerberg laying off staff at the company, we thought it to be a topic worth discussing. Could this impact the media-mix whereby audiences are put-off by the decision of making others redundant during an economic crisis? Or...
The Direct Mail Code of Practice: What you need to know

The Direct Mail Code of Practice: What you need to know

We’ve waited with bated breath but it’s finally here – the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which...
Who Said Print is Dead?

Who Said Print is Dead?

Digital has been eating up print media like Pac-Man for more than two decades now and we’re constantly being told that print is dead. However the popularity of direct mail and successes of certain publications, suggest print may be very much alive and well. COVID-19...