Challenge: Sky wanted to explore new opportunities to increase reach & discover new audiences. The challenge was to find a new cost-effective approach to add to their marketing mix. They already ran inserts in national press, but this channel didn’t...
Challenge: The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals...
