Challenge: L&G’s key customer recruitment channel for their over 50’s life insurance product was direct mail, and when GDPR came into force in May 2018 we needed to come up with a cost-effective strategy to recruit the same number of customers, but...
Challenge: L&G operate in the highly competitive over-50s market. Direct mail had become one of their least cost-efficient media channels over time and they were looking to make cost savings to improve ROI. To meet the challenge, we needed to...
