BT: Utilising Homemover data to drive efficiency

BT: Utilising Homemover data to drive efficiency

Challenge:​ The challenge for BT was to contact individuals at a time when they were in the market for a new broadband provider, moving home, using mail; their most cost-efficient channel, as they identified that there was a lot of wastage contacting individuals...
James Wellbeloved: Developing a discounting strategy

James Wellbeloved: Developing a discounting strategy

Challenge :​ James Wellbeloved wanted to understand what level of discounting produced the best CPA and ROI, for their inserts campaign, in a heavily discounted competitive marketplace. While they were hesitant to offer too much of a discount, reducing...
Dementia UK: Creating a test and learn strategy to grow media inserts

Dementia UK: Creating a test and learn strategy to grow media inserts

Challenge:​ Dementia UK wanted to explore inserts to spread the word about their ‘Remember A Star’ Christmas campaign. They came to us with a stringent budget and high response targets which would be a stretch to achieve, along with a tight deadline. Impact:​ We...
Concern: Generating new donors for Concern Worldwide

Concern: Generating new donors for Concern Worldwide

Challenge :​ Concern had refined how they were positioning their cash appeal ask. They were showcasing the work they do providing business grants for women in third world countries to enable them to work their way out of poverty.  The charity...