It started as Black Friday, extended to Cyber Monday, grew to Cyber Weekend and now has its own Cyber Week – has the annual sales campaign lost its meaning? Apparently not. Seasonal sales are on their way Soaring sales Soaring...
News and insights
We love difference. Different views and different thinking provide a different approach. We are constantly learning, developing, and finding new ways to get results for our clients.
Data-driven marketing for charities in the era of budget cuts
Join the Dots and Herdify webinar – register now In today's challenging landscape, where charity budgets are shrinking and traditional marketing methods are becoming increasingly costly, standing out is more critical than ever. With all...
State of the charity sector January-June 2024, our thoughts
You may have seen Wood for Trees, part of Salocin Group, recently released its six-monthly update on the state of the charity sector report (January-June 2024). We’ve had a good look through it, digested it and here are our...
The Drum Live – roundup of key outtakes
Our Senior Media Account Director, Jodie Hanrahan, was invited to speak at The Drum Live (25 September 2024) alongside fellow Creative Futures team members Cathy Bittner from Canon Europe and Rob Flannery from Nutshell Creative. They...
Comparing print and digital media: Insights on sustainability, reading, marketing and the digital divide
View the Intergraf Report here! In today's fast-paced digital era, the debate between print and digital media continues to evolve. While digital platforms offer convenience and interactivity, print media holds unique advantages in terms...
3 classic behavioural science techniques for marketers
And 3 very cool nudges What is behavioural science? Behavioural science is the study of how cultural, psychological and societal factors drive human behaviour. Within marketing, it’s used to influence attitudes and buying behaviour....
State of the charity sector – our views
You may have seen Wood for Trees, part of Salocin Group, recently released its annual state of the charity sector report. We’ve had a good look through it, digested it and here are our thoughts… Clare Arndell – Head of Media...
Join the Dots awarded IPA People First Promise
We’re delighted to share we’ve been awarded the Institute of Practitioners in Advertising (IPA)’s People First Promise, just as Mental Health Awareness Week 2024 kicks off. This badge of honour represents everything the Salocin Group and...
7 things that top global digital media companies have in common
The number of people who go online every day is constantly increasing. In fact, it’s probably gone up since you finished reading that sentence.
Digital media is an integral part of our daily lives. Most people use some form of digital media every day, right from the moment they wake up – and with so many people consuming digital media, it’s no wonder digital media is one of the most powerful ways to build a connection with your audience.
Adapt Your Donor Acquisition Strategy
As we find ourselves battling another year of disease, war and likely recession, the need for strategy and methodical planning is more crucial than ever. No one should be suffering losses during these uncertain times.