Guides for New to TV clients – guide to planning and buying airtime

Guides for New to TV clients – guide to planning and buying airtime

To run a TV campaign, you need to buy the right airtime and create an effective commercial. This post looks at buying the airtime, but our next two guides will cover the TV commercial production process and what it takes to make a good ad too. Step 1 – Develop a...
Guides for New to TV clients – guide to planning and buying airtime

TV Statistics – Why should your brand be planning TV?

The front room. The lounge. Call it what you will, the majority of the people I know spend time in front of the box on an evening and a weekend. In the digital marketing world, you could argue that we’ve been discouraging investment in traditional TV media buying in...
What we learnt from Campaign’s TV Advertising Summit

What we learnt from Campaign’s TV Advertising Summit

It’s a well-known fact that the amount of people watching live TV is diminishing. More and more people are opting to watch video-on-demand or streaming services instead. Campaign’s TV Advertising Summit aims to bring TV advertisers together to discuss how best to...
Scaling a brand onto TV

Scaling a brand onto TV

It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you don’t have the luxury of big...
What we learnt from Campaign’s TV Advertising Summit

Everything you need to know about Addressable TV

Addressable TV is TV advertising that is served at a household or a personal level to a specific  audience rather than being broadcast to the entire viewing universe of a channel. An example of this is Sky AdSmart where ads are served through the Sky box...