Scaling a brand onto TV

Scaling a brand onto TV

It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you don’t have the luxury of big...
Leveraging Data Sets Through Print in a Post-cookie World

Leveraging Data Sets Through Print in a Post-cookie World

Join the Dot’s Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For brands which have previously been reliant on cookies for targeting and measurement, what are the best...