It can feel almost impossible for challenger travel brands to scale their advertising up to an impactful TV campaign, but our recent work with Avalon Waterways, a river cruise brand, shows otherwise. Being a challenger brand means you don’t have the luxury of big...
Join the Dot’s Head of Media Planning, Clare Arndell, addresses the print challenges brands will face with the end of third-party cookies. For brands which have previously been reliant on cookies for targeting and measurement, what are the best...
