A day in the office with…Jodie Hanrahan, Senior Media Strategist

A day in the office with…Jodie Hanrahan, Senior Media Strategist

Jodie Hanrahan Jodie started at Join the Dots back in 2016 (when we were Response One) and has been a passionate (and chatty!) team member ever since. Jodie has worked across clients including Legal & General, Sky, Mencap and most recently manages all the RSPCA...
TV Statistics – Why should your brand be planning TV?

TV Statistics – Why should your brand be planning TV?

The front room. The lounge. Call it what you will, the majority of the people I know spend time in front of the box on an evening and a weekend. In the digital marketing world, you could argue that we’ve been discouraging investment in traditional TV media buying in...
Everything you need to know about Addressable TV

Everything you need to know about Addressable TV

Addressable TV is TV advertising that is served at a household or a personal level to a specific  audience rather than being broadcast to the entire viewing universe of a channel. An example of this is Sky AdSmart where ads are served through the Sky box...