We’ve waited with bated breath but it’s finally here – the direct marketing industry is getting its first code of practice. The change comes after the Information Commissioner’s Office (ICO) publication of a draft of the new direct marketing code of practice, which...
Mail is often referred to as the ‘snail trail’ media channel, but in fact it can be the perfect complement to digital marketing. That’s what MarketReach wanted to prove in their recent webinar on ‘Using mail to get the best from digital’. Here are the points that...
Sarah Burns, Join the Dots Head of Media Solutions examines the role print campaigns can play in generating online revenue for brands and non-profits. Are offline campaigns effective at driving online action? With the accuracy of last-click attribution for...
