It’s safe to say since 2018 when the last world cup took place, a lot has changed. Our behaviours, our consumption and importantly, our approach to how we plan campaigns and comprehend the advertising sector. Whilst this event has caused much controversy, it is still...
Addressable TV is TV advertising that is served at a household or a personal level to a specific audience rather than being broadcast to the entire viewing universe of a channel. An example of this is Sky AdSmart where ads are served through the Sky box...
