To run a successful TV campaign, you need to buy the right airtime and create an effective commercial. We’ve covered part of how to do both of those in our guide to buying airtime and our guide to the TV commercial production process. But what about the...
Many clients assume TV is too expensive. But, when you focus on what matters most, direct response TV (DRTV) can often be a very cost-effective tool for acquisition. This is because it’s cheap to buy on a media cost per thousand (CPT) basis compared to other channels....
