Cost-of-Living Impact on Campaigns

Cost-of-Living Impact on Campaigns

What can we expect from charity campaigns, this Christmas, given the cost-of-living crisis? Every day there seems to be an ever-gloomier report about the state of the economy and how we are heading into the worst recession for years. We are all affected by increasing...
How to fail in being customer-centric

How to fail in being customer-centric

Being truly consumer-centric benefits everyone, so why is it so easy to fall short? Consumer centricity is seeing the business from the point of view of the customer and marketing with sensitivity. It can also be known as being: Market orientated Market driven...