Energy prices, inflation, conflict, and fuel prices. You’re probably getting fed up with the doom and gloom of these topics every time you turn on the TV or flick through the newspaper. The cost-of-living crisis has been slowly gathering pace since October 2021,...
What can we expect from charity campaigns, this Christmas, given the cost-of-living crisis? Every day there seems to be an ever-gloomier report about the state of the economy and how we are heading into the worst recession for years. We are all affected by increasing...
Being truly consumer-centric benefits all parties in the supply chain so why is it so easy to forget to do this in practice. So firstly, what is consumer centricity and why is it so important to modern marketing. Consumer centricity is seeing the business from the...
