IPA – Making Sense of the Commercial Landscape

IPA – Making Sense of the Commercial Landscape

The media landscape is constantly evolving, and businesses and marketers need to keep up with these changes to stay relevant and competitive. In a recent report, the Institute of Practitioners in Advertising (IPA) highlights some key trends and insights that will...
JICMAIL proves the power of Partially Addressed Mail

JICMAIL proves the power of Partially Addressed Mail

New research from Joint Industry Committee for Mail (JICMAIL) has revealed what our clients have known for a while: partially addressed mail (PAM) is a powerful new tool in the marketer’s toolkit. The stats prove that print marketing shouldn’t be underestimated in...