Audience Desensitisation

Audience Desensitisation

Access to such a vast amount of information allows us to learn about anything – from cooking, to art, to sports, the world is filled with enriching content. However, the extent of content can be overwhelming. Sometimes we come across information that sparks emotions –...
The Way We Watch: 2020’s Streaming Landscape

The Way We Watch: 2020’s Streaming Landscape

The broadcast streaming landscape is a dynamic environment. How has the explosion of rival streaming services affected the TV audience landscape? Here’s what you need to know. The Impact on audiences – based on Ofcom’s Media Nations Report 2019 Across all age groups,...